How Agencies Monitor Clients at Scale with NAVi
NAVi centralizes intelligence per client. Competitors, influencers, media, sentiment, and alerts are tracked automatically in one system, 24/7.
Managing 15 client accounts = monitoring 15 different industries.
Plus their competitors. Plus industry influencers. Plus media coverage.
Impossible to navigate manually.
How agency сan use NAVi:
BEFORE NAVi:
You run a boutique PR agency. 8-person team. 15 B2B tech clients.
Each client needs:
→ Competitor monitoring (3-5 competitors per client)
→ Media mention tracking
→ Industry influencer monitoring (10-20 voices per vertical)
→ Crisis detection (negative sentiment alerts)
→ Content opportunity identification
The manual process:
- Junior team members assigned to monitor feeds
- Daily reports compiled in spreadsheets
- Client updates sent weekly
- Crisis alerts... sometimes caught in time
Cost: 15 hours/week per team member just monitoring
Problem: Reactive, not proactive. Always playing catch-up.
AFTER NAVi:
Setup (one-time, per client):
Client A (Cybersecurity SaaS):
→ Track 4 main competitors (blogs, socials, news)
→ Monitor 15 industry influencers (CISOs, analysts)
→ Watch for mentions of client + competitors
→ Search on keywords: "data breach," "zero-trust," "compliance"
→ Track sentiment across platforms
NAVi monitors everything 24/7. Team reviews intelligence.
Try NAVi free now!